Nu Yrk was born in a basement in Queens, New York. Raised by culture, and driven by everyday hustle, we design with purpose for those who move with meaning in every step. From snapbacks to apparel, every piece represents hustle, heritage, and hometown pride.

Bare NY is the foundation. 

Essentials with presence. Everyday pieces, clean, wearable, built with backbone. Stripped down made to move with you, never without meaning. 

Bare Editions is the journey.

A timestamp in motion each drop explores a place, a memory, a legacy, told through fabric, fit, and design. Snapbacks inspired by the colors of the city. Tees that archive stories. From limited runs to cultural homage, these pieces go deeper than just merch. They speak through detail, invite conversation, and beyond the norm.

We're not just building a brand. We're shaping a cultural imprint where style, story, and city collide. From Queens, Ny to the world, everything we make honors where we're from. Rooted in New York. Led by legacy. Designed for those who move with purpose.